Case Study
Lotus & its Mediterranian Villas
About the Client
Lotus is a property management company in Tunisia, with over 400 properties in Mediterranean islands, was looking to expand its operations and partner with real estate agents in multiple nations. To achieve this goal, Lotus approached Mokhtar, a company specializing in providing technology and sales solutions to businesses worldwide.






Challenges
Lotus faced several challenges in expanding its operations to new markets, including language barriers, cultural differences, and a lack of technological tools to manage leads and sales effectively.
Solutions
Mokhtar offered a range of services to Lotus, including language program development, CRM implementation, lead generation strategies, and sales training. These solutions helped Lotus overcome the challenges it was facing and achieve its goals.






Languages for Business Development
Mokhtar helped Lotus develop language programs for French, Italian, Spanish, Portuguese, and Arabic to better communicate with potential partners and clients. The language programs were designed to cater to the specific needs of the real estate industry, including property management, leasing, and sales.
CRM Implementation
Mokhtar implemented Salesforce, a customer relationship management tool, to help Lotus manage its leads and sales more effectively. The tool enabled Lotus to track its sales pipeline, manage customer interactions, and automate marketing campaigns.






Lead Generation Strategies
Mokhtar developed a comprehensive lead generation strategy to help Lotus expand its operations and partner with real estate agents in multiple nations. The strategy included identifying potential partners, developing targeted marketing campaigns, and tracking leads through the sales pipeline.
Sales Training
Mokhtar provided Lotus’s C-level and management level with training on technological tools to help scale the company globally. The training covered topics such as lead management, sales techniques, and CRM best practices.






Results
Mokhtar’s solutions helped Lotus penetrate new markets, partner with real estate agents in over 10 nations, and increase lead generation by 20 in less than 12 months. The implementation of Salesforce also helped Lotus manage its sales pipeline more effectively and improve customer relationships.
Conclusion
Mokhtar’s expertise in providing technology and sales solutions helped Lotus overcome its challenges and achieve its goal of expanding its operations to new markets. With its language programs, CRM implementation, lead generation strategies, and sales training, Mokhtar helped Lotus scale its business and achieve success in the competitive real estate industry.