Case Study

How Mokhtar Helped CDMG Evolve Into the Digital Age

Client Overview

Creative Direct Marketing Group (CDMG), led by renowned marketing expert and former political candidate Craig Huey, has long been recognized as a leader in results-driven marketing strategies. With decades of experience and numerous awards to its name, CDMG has consistently delivered innovative solutions across various industries. Huey, who ran as the Republican nominee in California’s 36th congressional district special election in 2011, has also brought his expertise and strategic vision to the political arena, further solidifying his reputation as a dynamic leader.

To build on its success and expand its digital capabilities, CDMG partnered with Mokhtar Group to develop advanced websites, implement lead generation systems for clients nationwide, and provide targeted training for its marketing team in digital advertising, retargeting, and paid ad strategies. This collaboration aimed to modernize CDMG’s operations and elevate its ability to deliver measurable results for its clients.

Craig Huey, founder of CDMG, is a marketing visionary with decades of experience in direct response and digital marketing. Under his leadership, CDMG has earned multiple awards, recognizing its outstanding campaigns and measurable success in delivering results for clients. The partnership with Mokhtar Group further reinforced CDMG’s commitment to staying ahead in the competitive marketing landscape.

Challenges

As a marketing powerhouse with a proven track record, CDMG sought to modernize its digital capabilities to meet the evolving demands of its clients. 

The company aimed to:

  • Build high-performing websites and lead generation systems tailored to client needs.
  • Enhance the marketing department’s expertise in cutting-edge digital tools, including retargeting and paid advertising.
  • Ensure their team could implement these strategies effectively to deliver measurable results for their clients.

Solutions Provided

Mokhtar Group brought its expertise in digital transformation to help CDMG meet its goals:

Website and Lead Generation Development:
Mokhtar Group collaborated with CDMG to design and develop custom websites and lead generation systems for clients across the U.S. These solutions focused on driving conversions and creating seamless user experiences.

Marketing Department Training:
Mokhtar Group provided targeted support and training to CDMG’s marketing team, covering critical areas like digital marketing strategies, retargeting campaigns, and optimizing paid ads.

Ongoing Support:
Beyond implementation, Mokhtar Group offered continued guidance, ensuring the new systems and strategies integrated smoothly into CDMG’s operations and client campaigns.

Results Achieved

Enhanced Digital Offerings:

CDMG’s clients benefited from modern, high-performing websites and lead generation systems that increased engagement and conversion rates.

Improved Team Capabilities:

The marketing team gained advanced skills in digital marketing and advertising, allowing them to execute more effective campaigns for clients.

Client Success:

With the new systems and strategies, CDMG delivered even greater value to its clients, reinforcing its position as a leader in the marketing industry.