What is CRM?

CRM stands for customer relationship management. It’s a set of integrated, data-driven software solutions that improve how you interact and do business with your customers.

Why implement a CRM solution?

CRM systems help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data. CRM solutions increase your profitability by streamlining administrative processes in your sales, marketing, and service divisions, and by letting you focus on building and maintaining the customer relationships that matter.

A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not optimizing your operating processes or making the most of your customer relationships or sales leads.

Imagine misplacing customer contact information, only to learn that your delay resulted in losing your client to a competitor. Or picture your top two salespeople pursuing the same prospect, resulting in an annoyed potential customer and some unfriendly, in-house competition. Without a centralized and automated CRM system, your team can lose track of customer interactions and miss business opportunities.

Who benefits from CRM?

Small businesses looking to grow

If you want a competitive edge in your marketplace, CRM software might give it to you. CRM can take the burden of IT management off your employees by automating your business processes so you can focus on what’s important: leading your business to succeed.

Industry leaders wanting large-scale solutions

Simplify and improve even the most complex customer engagements with an array of CRM tools that scale to fit your needs.

Learn how to improve customer experiences and equip your organization for growth with The CRM Buyer’s Guide for Today’s Business.