Case Study

Mel Bernie Company (1928)

Mel Bernie Company, also known as 1928 Jewelry, is a jewelry manufacturer and retailer based in Los Angeles, CA. With over 50 years of experience in the industry, the company is considered one of the largest and last standing jewelry manufacturers in the United States. However, with the rise of e-commerce and international competition, Mel Bernie Company realized the need to revamp their online presence and expand their reach beyond the US market.

Mokhtar Group stepped in to help Mel Bernie Company with their web development needs. They created a modern and user-friendly e-commerce website that showcased the company’s products and offered a seamless shopping experience to customers. Mokhtar Group also provided Mel Bernie Company with a customized CRM system that allowed them to efficiently manage their customer data and track their sales activities.

In addition to web development and CRM, Mokhtar Group helped Mel Bernie Company with their international marketing efforts. With their expertise in multilingual paid advertising and localization services, Mokhtar Group was able to help the company reach a wider audience in different countries. They created targeted campaigns that were tailored to the preferences of customers in different regions, resulting in increased website traffic and sales.

Mel Bernie Company was able to improve their online presence and expand their reach to international markets. They were also able to better manage their customer data and sales activities, resulting in more efficient operations and increased revenue.


Mokhtar Group’s expertise in web development, CRM, and international marketing proved to be invaluable in helping Mel Bernie Company achieve their goals. With their personalized approach and dedication to their clients’ success, Mokhtar Group continues to be a trusted partner for businesses looking to grow and thrive in the ever-changing digital landscape.